I am constantly saying to people “Stay true to yourself” I firmly believe this and that’s why I bang on about it all the time.
I remember from a very young age that I didn’t want to be like everyone else. I think I was 4 or 5 years old when we were told to make an Orange out of clay at school. The teacher put an orange in the middle of the table, gave us a lump of clay and left us to it. I can remember looking at all the other boys and girls making large round balls and putting little dots over it to replicate the oranges skin texture and thinking how can I make this different? I don’t want it to look the same as everyone else’s. I realised it doesn’t have to look like a normal orange and did what felt natural. I made the orange have long curly branches that looked like the orange had long curly hair. It was fab! When The whole classes oranges were displayed in the school hall, I was so proud that mine looked nothing like anyone else’s. I actually remember that feeling. Other children were laughing at it but I didn’t give a monkey!
I like being different. I’m different. My personality is probably what you would call slightly weird and I like that. I think when you create art or design something it’s important to stay true to yourself and create in a way they make you happy. Not in a way that you think you should create. In the past and even now occasionally I have been told how I should design and perhaps if I changed my look I would sell more work. I’m not going to ever do that because this is how I want to design and create art. If I’m never going to be a millionaire that’s fine. I know I design with integrity.
My brand of greeting cards Memelou is inspired by people in my life, colours and things that I like. I like a simple design but I also like it to be fun and a bit wacky. That doesn’t make much sense but it doesn’t have to. The basics of what I saying is ‘always stay true to yourself’
Don’t conform just because it sells more etc because that won’t make you happy. Be a crazy Orange because it’s much more fun being different.
Memelou was brought to life in 2012 by designer Michelle Gemmel. Michelle is a freelance designer with over 14 years of design experience.
Michelle is inspired by everything around her and wanted Memelous ranges to really reflect her personality. You will usually find her laughing, wearing stripes or the colour pink.