Working with Agents – By Louise Mulgrew

If you choose to work with sales agents to help sell your products around the UK, your agents will work within a ‘territory’, either to a list of postcodes or counties. Your agent will carry your cards alongside a portfolio of other card publishers and possibly gift and jewellery companies too. The aim is, when…

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4 simple ways to reduce your bounce rate.

Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance? The number of people stopping off briefly (as a portion of your overall…

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4 Reasons mobile responsiveness is key to the success of your business.

Is your website optimised for mobile browsing? If not, you could be missing out on a lucrative and rapidly expanding customer base for your greetings card business. So, exactly what is mobile optimisation? Simply put, it’s the instant, seamless resizing of desktop sites for mobiles and tablets, ensuring a consistent experience across all platforms. Here…

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Licensing Your Art – By Jessica Hogarth

  This is the second post I have written about art licensing. In the first one (which can be read here) I gave an introduction to this topic and some of the basic pointers about licensing. I now want to delve a little deeper and consider some of the things which you will contractually need…

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Trade V’s Retail – By Louise Mulgrew

I thought this might be an interesting topic to talk about, as it’s not really something I’d thought through at the start and it turns out they have the potential to be quite different. Selling to trade, or ‘wholesale’ means selling your cards to other businesses who will mark them up and sell them on…

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Licensing Your Art – By Jessica Hogarth

As a full time designer, licensing has played an important role in the building of my brand. It has contributed significantly to my income over the last five years, as well as increased awareness of my work as an artist. I actually got my first licensing deal before I began publishing cards and I guess…

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