Trade V’s Retail

I thought this might be an interesting topic to talk about, as it’s not really something I’d thought through at the start and it turns out they have the potential to be quite different. Selling to trade, or ‘wholesale’ means selling your cards to other businesses who will mark them up and sell them on…

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Six Practical Ways to Help you Maximize your Design Time

I often hear the phrase ‘work-life balance’ brought up within the world of self-employed creatives. It seems to be something we all struggle with. For me though, I think of it more as a three-way split between life, business admin and creativity. I’m actually ok at scheduling in self-care (yoga, going for walks, reading, cuddling…

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Please Can You Help?

As you know we like to help others as and when we can, its something that as a business we all feel is important and we’ve recently been helping our local RSPCA. The work they do is amazing, however, it seems that all RSPCA branches are separate and they each rely on their own fundraising…

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Licensing Your Art – By Jessica Hogarth

As a full time designer, licensing has played an important role in the building of my brand. It has contributed significantly to my income over the last five years, as well as increased awareness of my work as an artist. I actually got my first licensing deal before I began publishing cards and I guess…

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Trade Shows – By Louise Mulgrew

Why exhibit at trade shows? Trade shows are a brilliant way to launch or to begin to grow the wholesale side of your business. They are the perfect opportunity to meet other publishers as well as potential customers and are an authentic environment in which to sell your brand (if, like me, you are not…

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What to consider when planning your homepage content

The homepage is the first page of your website that most of your customers will see. It is the first opportunity you have to ‘sell’ to them. It’s a big marketing tool, and with only a finite amount of time to keep people on your homepage, it should be clear, concise and encourage them to…

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