Business

In A Void!

What I am up to this month? 2019 is bounding along so fast, Christmas will be upon us before we know it! Christmas orders are starting to flow in with delivery dates for September. One customer has already received their bespoke order of boxed Christmas cards last month, all branded with their own logo! Working…

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Prepping For Trade Shows

WHAT AM I UP TO THIS MONTH? What happened to April? May is half-way through already. This is always the case when you have a Trade Show looming. You think you have plenty of time, and then BOOM, it’s gone in a blink!  I am currently prepping for my next Trade Show, PGLive at London…

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The Year So Far: Trade Shows & Industry Events

Spring Fair NEC – A Round-Up 2019 is already off to a flying start with the business! I’ve settled into a new routine with fulfilling orders via a warehouse system which has been efficient resulting in less workload for me. January was busy with show prep for Spring Fair at the NEC, which takes place…

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Making The Most Of Opportunities.

Hello and HAPPY NEW YEAR! I thought I would write about many suitable opportunities which are out there to help grow your brand awareness. To find such opportunities, is to be active on social media, chat to fellow organisers and exhibitors at trade events, and just be more aware. Simply entering gets your products eyed…

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Working with Agents – By Louise Mulgrew

If you choose to work with sales agents to help sell your products around the UK, your agents will work within a ‘territory’, either to a list of postcodes or counties. Your agent will carry your cards alongside a portfolio of other card publishers and possibly gift and jewellery companies too. The aim is, when…

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4 simple ways to reduce your bounce rate.

Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance? The number of people stopping off briefly (as a portion of your overall…

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4 Reasons mobile responsiveness is key to the success of your business.

Is your website optimised for mobile browsing? If not, you could be missing out on a lucrative and rapidly expanding customer base for your greetings card business. So, exactly what is mobile optimisation? Simply put, it’s the instant, seamless resizing of desktop sites for mobiles and tablets, ensuring a consistent experience across all platforms. Here…

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Licensing Your Art – By Jessica Hogarth

  This is the second post I have written about art licensing. In the first one (which can be read here) I gave an introduction to this topic and some of the basic pointers about licensing. I now want to delve a little deeper and consider some of the things which you will contractually need…

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