Posts by Louise Mulgrew

Working with Agents – By Louise Mulgrew

If you choose to work with sales agents to help sell your products around the UK, your agents will work within a ‘territory’, either to a list of postcodes or counties. Your agent will carry your cards alongside a portfolio of other card publishers and possibly gift and jewellery companies too. The aim is, when…

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Trade V’s Retail – By Louise Mulgrew

I thought this might be an interesting topic to talk about, as it’s not really something I’d thought through at the start and it turns out they have the potential to be quite different. Selling to trade, or ‘wholesale’ means selling your cards to other businesses who will mark them up and sell them on…

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Trade Shows – By Louise Mulgrew

Why exhibit at trade shows? Trade shows are a brilliant way to launch or to begin to grow the wholesale side of your business. They are the perfect opportunity to meet other publishers as well as potential customers and are an authentic environment in which to sell your brand (if, like me, you are not…

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