Web-Design-Icon

WEB DESIGN

Your online presence will need to convey a message and the effectiveness of this is dependant upon your design. The biggest mistake is to design a site based on own individual preference, in most cases this will not appeal to a wide audience. The audience consists of people that interpret information differently the three categories are visual people that prefer to see images as a form of communication, there are textual people that prefer to read information and there are kinaesthetic people that prefer to move around and interact and make choices. There are of course individual’s that are combination of these.

If you are a textual person you may intend your web design to be of this form or if you are a visual person you may not appreciate words, but a large chunk of your audience will think differently. We base our designs on this concept and design them accordingly to accommodate these three groups proportionally.

The needs of the audience becomes even wider when you consider the platform they will be viewing your website on. All of our web design is developed to work responsively on all Internet devices, whether that is a laptop, mobile phone, tablet or TV screen.

 

Web-Design-Icon

WEB DESIGN

Your online presence will need to convey a message and the effectiveness of this is dependant upon your design. The biggest mistake is to design a site based on own individual preference, in most cases this will not appeal to a wide audience. The audience consists of people that interpret information differently the three categories are visual people that prefer to see images as a form of communication, there are textual people that prefer to read information and there are kinaesthetic people that prefer to move around and interact and make choices. There are of course individual’s that are combination of these.

If you are a textual person you may intend your web design to be of this form or if you are a visual person you may not appreciate words, but a large chunk of your audience will think differently. We base our designs on this concept and design them accordingly to accommodate these three groups proportionally.

The needs of the audience becomes even wider when you consider the platform they will be viewing your website on. All of our web design is developed to work responsively on all Internet devices, whether that is a laptop, mobile phone, tablet or TV screen.

WORDPRESS

In most cases we employ WordPress as the preferred Content Management System (CMS) for website architecture. WordPress has evolved over the last decade to become an industry standard supporting more than 60 million websites globally with its robust and intuitive features.

Due to the open-source nature of WordPress the security features and strength of the coding are continuously developed with any identified weakness quickly patched within the open-source community. This continuous evolution of WordPress not only enables a high level of security and piece of mind, but also access to new features and capabilities as they are implemented. An aspect not traditionally available with commercial software that would wait for scheduled annual release dates.

Wordpress-Icon

WORDPRESS

In most cases we employ WordPress as the preferred Content Management System (CMS) for website architecture. WordPress has evolved over the last decade to become an industry standard supporting more than 60 million websites globally with its robust and intuitive features.

Due to the open-source nature of WordPress the security features and strength of the coding are continuously developed with any identified weakness quickly patched within the open-source community. This continuous evolution of WordPress not only enables a high level of security and piece of mind, but also access to new features and capabilities as they are implemented. An aspect not traditionally available with commercial software that would wait for scheduled annual release dates.

Wordpress-Icon
E-Commerce

E-COMMERCE

Whether you require an online shop or a method of payment for services, we can provide the facility for you to trade directly online. Utilising industry standard methods, the systems we employ will provide a safe, secure and intuitive method of operation for both yourself and the customer.

Our E-Commerce facilities are entirely flexible to fit individual requirements with category searches, visual layout and level of customer interaction. We are able to monitor not just shopping trends but also browsing trends of your potential customers and identify which products or services gain the most views but not necessarily reach the point of sale, this type of customer data is vital to evolve and regulate price structures.

In addition to this we are able to identify users that reach the point of payment but then have a last minute change of heart and do not complete the sale. Why they do this, we cannot say, however the data and behaviour can be analysed to tailor individual offers and follow-up second chance offers to a specific customer.

E-Commerce

E-COMMERCE

Whether you require an online shop or a method of payment for services, we can provide the facility for you to trade directly online. Utilising industry standard methods, the systems we employ will provide a safe, secure and intuitive method of operation for both yourself and the customer.

Our E-Commerce facilities are entirely flexible to fit individual requirements with category searches, visual layout and level of customer interaction. We are able to monitor not just shopping trends but also browsing trends of your potential customers and identify which products or services gain the most views but not necessarily reach the point of sale, this type of customer data is vital to evolve and regulate price structures.

In addition to this we are able to identify users that reach the point of payment but then have a last minute change of heart and do not complete the sale. Why they do this, we cannot say, however the data and behaviour can be analysed to tailor individual offers and follow-up second chance offers to a specific customer.

HOSTING

Speed, security and reliability are the main requirements for a web hosting system and at Aura we utilise cloud hosting as a means of delivering this. ‘The Cloud’ is a phrase that is commonly used these days and can be confusing for many people when in reality it is a beautifully simple concept.

Traditionally, (and still common with lower cost hosting companies) a website would be stored on a single server (or computer) in a single geographic location. Although a low cost solution, this provides many weaknesses, if the server physically fails due to power outages at the hosting site, fire, server software failure or electrical faults then a website would be taken offline, websites on a single server are extremely vulnerable and for a business website this effectively means the business is extremely vulnerable.

With cloud hosting a website is not stored on a single server in a specific geographic location, instead data ‘floats’ around multiple servers on a globally connected network eliminating the potential problems of single servers in a single geographic location.

Cloud-Hosting-White

HOSTING

Speed, security and reliability are the main requirements for a web hosting system and at Aura we utilise cloud hosting as a means of delivering this. ‘The Cloud’ is a phrase that is commonly used these days and can be confusing for many people when in reality it is a beautifully simple concept.

Traditionally, (and still common with lower cost hosting companies) a website would be stored on a single server (or computer) in a single geographic location. Although a low cost solution, this provides many weaknesses, if the server physically fails due to power outages at the hosting site, fire, server software failure or electrical faults then a website would be taken offline, websites on a single server are extremely vulnerable and for a business website this effectively means the business is extremely vulnerable.

With cloud hosting a website is not stored on a single server in a specific geographic location, instead data ‘floats’ around multiple servers on a globally connected network eliminating the potential problems of single servers in a single geographic location.

Cloud-Hosting-White
Care-Plan-Shield-Orange

CARE PLANS

Our hosting services are covered by our comprehensive care plans to ensure the speed, security and reliability of your website. Although the phrase ‘care plan’ has been often misused in the retail sector developing an ‘unsavoury’ public perception our care plans are genuine care. We care for our customers, their business and our reputation; if you succeed then we succeed. Our care plans consist of daily maintenance and monitoring of the website health.

This includes speed optimisation during busy periods of Internet use, scheduled daily backups with roll-back capabilities and software updates to the web architecture.

In addition to these daily behind the scenes technical support tasks we also include individual customer support, we offer help assistance with your website such as adding blog content, changing over banners and offers or assisting you in updating your stores inventory.

Care-Plan-Shield-Orange

CARE PLANS

Our hosting services are covered by our comprehensive care plans to ensure the speed, security and reliability of your website. Although the phrase ‘care plan’ has been often misused in the retail sector developing an ‘unsavoury’ public perception our care plans are genuine care. We care for our customers, their business and our reputation; if you succeed then we succeed. Our care plans consist of daily maintenance and monitoring of the website health.

This includes speed optimisation during busy periods of Internet use, scheduled daily backups with roll-back capabilities and software updates to the web architecture.

In addition to these daily behind the scenes technical support tasks we also include individual customer support, we offer help assistance with your website such as adding blog content, changing over banners and offers or assisting you in updating your stores inventory.